[Asia Economy Reporter Hyungsoo Park] With the full-fledged camping season underway, premium emotional outdoor brand Snow Peak Apparel announced on the 27th that it will open a one-stop complex store where customers can shop for both apparel and imported gear at once.


They will operate a total of 10 stores this year, including Lotte Premium Outlet Giheung Branch and Lotte Premium Outlet Time Villas Branch.


Previously, Snow Peak Apparel only sold some imported gear in stores. Reflecting recent consumer demand for camping-related clothing and supplies simultaneously, they collaborated with Snow Peak Korea to prepare a one-stop shopping space.


Along with Snow Peak Apparel clothing, customers can find various popular Snow Peak imported gear products such as the Land Lock Ivory Tent, as well as tables & chairs, bedding, cooking utensils, accessories, lanterns, and more.


A company representative said, "Through the complex store, we will convey a professional brand image that is different from other brands that only borrow the outdoor concept."



Snow Peak Apparel currently operates over 100 stores in department stores and comprehensive shopping malls. Their products, which cover both everyday life and outdoor activities, are receiving enthusiastic responses from both the industry and consumers.


This content was produced with the assistance of AI translation services.

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