LG Homebrew Launches New Product with 30% Reduction in Beer Brewing Time

Average Brewing Period for Ale Beers Reduced from 14 to 10 Days

LG Electronics recently launched a new version of its premium craft beer maker, the 'LG HomeBrew,' reducing the beer brewing time by about 30% to target the rapidly growing home drinking market. The new model shortens the average brewing period for popular ale-style beers from the previous 14 days to 10 days.

[Asia Economy Reporter Park Sun-mi] LG Electronics has launched a new version of its premium craft beer maker, ‘LG HomeBrew,’ reducing the beer brewing period by about 30% to target the rapidly growing home drinking market.

According to LG Electronics on the 27th, the new product has shortened the average brewing period of popular ale-type beers among LG HomeBrew customers, such as Pale Ale, India Pale Ale, and Red Ale, from the previous 14 days to 10 days. This was achieved through continuous research and development of optimal beer brewing algorithms, including fermentation temperature and time.

Existing product customers will also receive a brewing period reduction upgrade via the LG ThinQ app. Additionally, for early HomeBrew models that do not support self-upgrade, customers can apply through the LG Electronics service customer center, and experts will visit to perform the upgrade.

The LG ThinQ app has added a feature that not only shows the beer brewing progress in percentages but also provides notifications such as “3 days remaining” or “Beer will be ready within 1 hour.”

From the 31st to the 2nd of next month, LG Electronics will participate in the ‘Korea Beer Industry Expo 2022’ held at COEX in Gangnam-gu, Seoul, where it will hold tasting events so more customers can enjoy freshly brewed premium craft beer from HomeBrew.

Hyunwook Lee, Executive Vice President and Head of the Kitchen Appliance Business Division, said, “By continuously evolving LG HomeBrew based on customer feedback, we will offer beer enthusiasts a differentiated customer experience.”

This content was produced with the assistance of AI translation services.