Ace Bed, 'K-BPI' Bed Category No.1 for 23 Consecutive Years

Ace Bed Ace Bella-III (ACE BELLA-III). [Photo by Ace Bed]

[Asia Economy Reporter Kim Jong-hwa] Ace Bed, Korea's representative bed brand, announced on the 25th that it ranked first in the bed category in the '2022 Korea Industry Brand Power (K-BPI)' survey.

The Korea Industry Brand Power survey, conducted by the Korea Management Association Consulting (KMAC), is the longest-running brand evaluation in Korea, comprehensively assessing brand awareness, image, preference, and other factors. Ace Bed has maintained the number one position in the bed category for 23 years since first being selected in 2000. The management philosophy of "We do not make anything unless it is the best," along with continuous investment in facilities and the development of new technologies and materials, received high marks in this evaluation.

Under the management philosophy of "You must lie down and try the bed yourself before purchasing," Ace Bed is increasing offline touchpoints through premium experiential stores called 'Ace Square' to allow consumers to fully experience the products. Including the Ace Square Suncheon store opened in February this year, the company currently operates a total of 32 stores nationwide. They are striving to provide rich brand experiences to consumers by expanding department store locations with good accessibility and opening new pop-up stores.

Ace Bed's quality management and exceptional bed technology have laid the foundation for being recognized as the number one brand trusted by consumers and the industry. In fact, fitting its status as a specialized bed brand, Ace Bed established the first 'Bed Engineering Research Institute' in Korea in 1992. The institute was recognized in September 2006 as the first and only internationally accredited bed-specialized testing institution in Korea. Additionally, the company is working to create the optimal sleep environment through technological development, research, and investment, including equipping its Chungbuk Eumseong factory with an advanced automated production system.

An Ace Bed official stated, "Ace Bed, which has prioritized consumers' comfortable sleep for over half a century, will continue to strive to provide 'good sleep.' Having ranked first in the bed category of the Korea Industry Brand Power for 23 consecutive years, please watch how we continue to establish ourselves as the top brand in corporate image, market share, and customer satisfaction," they said.

This content was produced with the assistance of AI translation services.