Gangwon-do, 'Attracting Foreign Tourists'... Joint Marketing with Dedicated Travel Agencies

Overseas Specialized Travel Agencies Invited for 'Popular Tourist Destinations Fam Tour'
Development of Over 100 Stay-Type Products · Establishment of Overseas Local Hotline

'Gangwon 20s Famous Mountain Challenge'_Yanggu Bibongsan [Gangwon-do Tourism Foundation]

[Asia Economy Reporter Ra Young-chul] Gangwon Province is preparing to jointly market with travel agencies dedicated to attracting foreign tourists in anticipation of the full resumption of international tourism.

The province and its affiliated tourism foundation plan to implement a public-private joint marketing strategy by gathering representatives from 36 overseas dedicated travel agencies in the Gangwon region, along with related organizations such as the Korea Tourism Organization, Fly Gangwon, and Gangneung City, to understand major overseas market trends.

The overseas dedicated travel agencies consist of inbound and global OTA (over the air) travel agencies segmented by markets such as Southeast Asia, Greater China, Japan, and Western countries.

These travel agencies have developed over 100 stay-type Gangwon tourism products and have been preparing for the resumption of international tourism by promoting joint marketing utilizing their major overseas market networks, even during the slump in international tourism caused by COVID-19.

In particular, following the implementation of the "Travel Safe Zone" between Korea and Singapore, they launched stay-type Gangwon tourism products in the Singapore market and established a hotline with overseas local markets.

To overcome the damage caused by wildfires on the East Coast and revitalize tourism, they are participating in the "GO! EAST! (Let's go to the East Coast)" campaign and will hold a familiarization tour of popular tourist destinations and an international tourism revitalization meeting by inviting overseas dedicated travel agencies for two days starting from the 25th.

They will also conduct site inspections for the development of new products such as Chuncheon’s "King Canoe," "Legoland," and "Samaksan Ropeway."

Recently, with the acceleration of visitor entry relaxations overseas and increasing product inquiries from countries such as Malaysia and the Philippines, expectations are rising for the influx of foreign tourists to Gangwon Province.

The province plans to focus on preparing multifaceted promotional marketing strategies, including local promotion and sales, ahead of full-scale overseas market penetration.

Nam Jin-woo, head of Tourism Marketing, said, "As the quarantine exemption for overseas arrivals accelerates the recovery of international tourism, we will actively showcase the content Gangwon has prepared and engage in proactive promotional marketing targeting major overseas local markets."

This content was produced with the assistance of AI translation services.