Seven Eleven Launches 'Seven Meal Dream' Project for Grandparent-Grandchild Households' Youth
[Asia Economy Reporter Jeon Jinyoung] Convenience store 7-Eleven announced on the 23rd that it will carry out the ‘Seven One Meal Dream’ project to support grandchildren-headed households and cheer for the new school semester.
The Seven One Meal Dream project is part of ESG (Environmental, Social, and Governance) activities and is conducted in collaboration with the Child Rights Protection Agency. It was planned in response to increased difficulties caused by delayed normal school attendance due to the spread of COVID-19 and the economic activity decline of grandparents.
7-Eleven, in connection with the Child Rights Protection Agency, will select 100 youths from grandchildren-headed households and support them with a food-only mobile gift certificate worth 25,000 KRW, allowing them to purchase various products at nearby convenience stores. The gift certificates will be distributed within this month and can be used immediately.
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Seon Sinjeong, head of social contribution at 7-Eleven, said, “This volunteer activity was planned with the hope that many children can live brightly and happily without worrying about meals,” adding, “We hope that this small effort prepared during difficult times will help the children, and we will continue to strive to protect children’s rights through various activities.”
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