Burung, Hyundai Department Store 'BaroToHome' Delivery

Hyundai Department Store Food Specialty Online Mall Quick Commerce Delivery

[Asia Economy Reporter Kim Cheol-hyun] Mesh Korea, the operator of 'Boorung,' announced on the 22nd that it will handle quick commerce deliveries for Hyundai Department Store's food specialty online mall.

When consumers order menus from tenant stores through the Hyundai Food Hall website or mobile app, Boorung is responsible for quick commerce delivery within one hour. Through a business agreement with Hyundai Department Store, Mesh Korea has been exclusively managing quick commerce deliveries since last August, starting with Hyundai Premium Outlet Songdo, followed by Hyundai Department Store Cheonho, The Hyundai Seoul, and from this year, Hyundai Department Store Apgujeong Main Store and Trade Center Store.

Hyundai Department Store's food delivery service launched in 2020, 'Baro to Home,' is a service that delivers freshly prepared food ordered from specialized restaurants or deli brand stores located in the department store directly within a maximum 6 km radius near each store within one hour.

Choi Byung-jun, Head of Domestic Business Division at Mesh Korea, said, "The Baro to Home service at Hyundai Department Store, which started last year, has shown explosive growth, leading to a gradual expansion of quick commerce delivery points. We will actively cooperate with Hyundai Department Store to expand the delivery service area of Boorung's Baro to Home quick commerce delivery service by leveraging differentiated strengths such as data and AI."

This content was produced with the assistance of AI translation services.