Tory Burch Launches 'Tory Sport' 2022 Spring New Collection

[Asia Economy Reporter Song Seung-yoon] Tory Burch, a brand operated by Samsung C&T Fashion Division, announced on the 22nd that its performance activewear line, Tory Sport, has launched new spring products reflecting the tastes of the MZ generation and leisure trends.

Tory Sport is performance activewear that pursues the elegance of sports while focusing on a balance between classic design and high-tech materials. Previously, indoor workout apparel was the main focus, but this year, the emphasis will be on golf and tennis apparel. This reflects the trend of golf and tennis becoming popular sports mainly among the MZ generation (Millennials + Generation Z).

Tory Sport introduced apparel and accessory products consisting of four lines: Golf, Tennis, Coming & Going, and Running & Studio. The collection applies Tory Burch’s distinctive fresh colors and unique designs, mainly using functional materials such as Coolmax, which offers excellent breathability and moisture absorption, and thin, lightweight nylon Tactel.

The representative products of the Golf line include a polo series with various sleeve lengths, golf dresses featuring pleated details and floral patterns, and logo visors. The Tennis line consists of tennis skirts and dresses with side slits and pleated details, as well as tennis tote bags featuring the signature chevron graphic. The Coming & Going line is made up of casual items such as an anorak jumper with a T monogram pattern and logo sweatshirts and hoodies. The Running & Studio line also offers leggings and shorts.

The Tory Sport spring collection is sold exclusively on the official Tory Burch online store. An event is also being held where customers who purchase over 500,000 KRW will receive a logo eco bag on a first-come, first-served basis.

Park Kang-sung, team leader of Tory Burch, said, “This year, Tory Sport has been reorganized to focus on golf and tennis wear, which have high demand among the MZ generation. We hope you complete your styling on the field and court this spring with new products optimized for Tory Burch’s luxurious design and performance.”

This content was produced with the assistance of AI translation services.