"Make Your Home Like a Hotel" SSG.com Opens 'Premium Living Specialty Store'

20 Premium Living Brands with 2,000+ Furniture, Bedding, and Kitchen Items in One Place
Designed for Home Decor Enthusiasts Who Buy Beautiful Items Despite High Prices, Aligned with Luxury Trends
Opening Celebration Promotion: Up to 75% Off by Brand and Product Until the 27th

SSG.com, 'Premium Living Specialty Store'.

[Asia Economy Reporter Yuri Kim] SSG.com announced on the 22nd that it has opened a separate specialty store exclusively for premium products in categories such as domestic and international furniture, bedding, and kitchenware.

The newly established 'Premium Living Specialty Store' showcases about 2,000 products from 20 brands, including the Nordic-inspired premium furniture brand 'Fritz Hansen,' the Italian luxury lighting brand 'Artemide,' the Swiss high-end furniture brand 'Vitra,' and the Norwegian ergonomic chair brand 'Varier.'

The Premium Living Specialty Store was planned with the intention of gathering products that are scattered across each category in one place, allowing customers who prefer brands of similar caliber to browse easily and quickly. It was created to enable 'Jipgguzok' (people who invest in home decoration) who 'buy it if it's pretty even if it's expensive' to purchase related products more conveniently.

This also reflects the recent trend toward premiumization in the domestic living market. Sales of major premium living brands on SSG.com last year grew by 142% compared to the previous year (2020).

Accordingly, SSG.com has been steadily targeting the premium living market in line with the polarization trend between 'cost-effectiveness' and 'premium.' Starting with the entry of the French luxury tableware brand 'Bernardo,' in May last year, it became the first domestic online mall to introduce 30 interior accessory items from Fritz Hansen. As demand for high-end furniture steadily increased, additional products were added and an official store was opened.

Meanwhile, to commemorate the opening of the Premium Living Specialty Store, SSG.com is also running a promotion offering up to 75% discounts by brand until the 27th.

Featured promotional products include the German design furniture brand 'Magis' 'Samson Chair' at a 20% discount, and the bedding specialist brand 'Sopraum' 'Poland 80 Mid-season Goose Down Quilt Set' at a 75% discount off the regular price. Additionally, customers can purchase the Danish premium bedding brand 'Tempur' pillows at up to 27% off and 'Le Creuset' tableware at up to half price.

Jo Yoon-kyung, head of the Living MD team at SSG.com, said, "We opened the specialty store in line with the trend of increasing preference for premium brands," adding, "We also prepared special discount events targeting spring home makeovers and couples preparing for marriage."

This content was produced with the assistance of AI translation services.