BMW, Pure Electric Vehicle 'Jeonshim Jeonryeok'

Spring Imported Car Battle
BMW Electric Vehicle Specialized AS Draws Attention
Professional Workforce Training and Certification System Included

Pure electric 4-door Gran Coupe BMW i4

[Asia Economy Reporter Choi Dae-yeol] BMW Korea is drawing attention by establishing an after-sales (AS) service system aimed at the upcoming expanded era of electric vehicles. Starting with the launch of the brand’s flagship electric vehicle iX last year, the company plans to steadily release pure electric vehicles in the future, reflecting efforts to reduce customer inconvenience through services tailored to electric vehicles.

According to BMW Korea on the 18th, the company is expanding maintenance infrastructure specialized for electric vehicle models and plans to cultivate experts capable of handling high-voltage batteries and carbon fiber reinforced plastic (CFRP) bodies. They are refining services comprehensively, including providing exclusive convenience services for customers who purchase electric vehicle models. In particular, the service network is being strengthened to maintain all electrified models (xEV), including mild hybrid (MHEV), plug-in hybrid (PHEV), and battery electric vehicles (BEV), whose sales are increasing mainly among imported car brands.

Previously, BMW Korea launched the pure electric vehicle model i3 in Korea in 2014, which was rare at the time. Since then, the company has steadily expanded infrastructure related to electrified models. At BMW Korea’s official service centers and Fast Lane, which quickly handles simple maintenance, vehicle inspections for electrified models as well as general repairs and consumable replacements are possible.

BMW's flagship pure electric model iX

Additionally, there are 34 service centers equipped to maintain high-voltage batteries and related systems. Seven service centers are capable of inspecting and repairing all parts of BMW electrified models, including CFRP bodies. Furthermore, to maximize service quality in the electric vehicle era, a large number of dedicated maintenance work bays for electrified models have been expanded within each service center to respond swiftly to customer demands.

Moreover, dedicated tools and equipment for quickly and accurately diagnosing and maintaining the latest electrified drive trains of the new pure electric models iX and i4, which apply BMW’s 5th generation eDrive technology, will be rapidly deployed. Similarly, specialized personnel and separate systems will be established. BMW’s parts logistics center has secured a dedicated area for electric vehicle parts, already equipped with a logistics environment capable of storing more than 1,000 batteries simultaneously.

Investment is also being made to train maintenance personnel. Since electric vehicles require handling high-voltage systems, advanced training is necessary to ensure skilled repairs and the safety of specialized maintenance personnel. This training is provided through the BMW Training Academy. BMW Korea stated, “By systematizing a professional certification system and focusing on nurturing electric vehicle high-voltage technicians capable of repairing all electric vehicles, we will play a significant role in the development of the domestic electric vehicle AS industry.”

This content was produced with the assistance of AI translation services.