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Spring Imported Car Battle
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[Asia Economy Reporter Yoo Hyun-seok] Mercedes-Benz Korea is enhancing consumer satisfaction by establishing the largest service infrastructure among imported car companies in Korea.
According to the imported car industry on the 18th, Mercedes-Benz ranked first for four consecutive years in the global brand category of the ‘2021 Korea Consumer Awards’ organized by the Korea Consumer Association, and first for five consecutive years in the imported car after-sales service category of the ‘2020 Korea Satisfaction Index (KS-QEI).’ These achievements recognize the company’s efforts to improve service satisfaction among domestic consumers.
This is the result of actively expanding its network to build the largest service infrastructure among imported car brands in Korea and continuously expanding the network to provide more convenient services to customers. Mercedes-Benz currently operates 74 official service centers nationwide with over 1,260 work bays.
Through nationwide network expansion and renewal in Seoul, Gyeonggi, Gangwon, Gwangju, Busan, and other regions, Mercedes-Benz strives to provide better accessibility and convenient services to customers across the country. Last year alone, Mercedes-Benz opened four service centers: Gangneung in February, Jungnang in April, Yongsan in August, and ‘AMG Seoul’ in September.
Last year, an industry-academia cooperation service center was also opened. In September, the Daegu Nam-gu Service Center was relocated inside the campus of Yeungnam Polytechnic University. Mercedes-Benz professional technicians provide specialized technical education to students of Yeungnam Polytechnic University’s Smart e-Automobile Department. Mercedes-Benz and Yeungnam Polytechnic University have maintained continuous exchanges through industry-academia cooperation programs such as scholarship provision, job briefings, and practical training.
Meanwhile, Mercedes-Benz is conducting various activities across the board to expand its network and facilities to provide the best service to domestic customers, as well as to grow together with domestic companies and Korean society.
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To ensure fast and smooth service, a Parts Distribution Center (PDC) was established in Anseong, Gyeonggi Province in 2014. Five years after its establishment, in 2018, it was expanded to about twice its original size to improve service quality and enhance customer satisfaction. With the parts inventory also doubled, it became possible to maintain and manage most parts in high demand domestically at all times. The parts supply rate for major managed parts reaches 99%.
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