Lee Boo-jin, President of Hotel Shilla, "Full-Scale Promotion of Digital Transformation in Duty-Free Business"

Lee Boo-jin, President of Hotel Shilla. [Photo by Yonhap News]

[Asia Economy Reporter Lim Chun-han] Lee Boo-jin, President of Hotel Shilla, stated on the 17th, "This year, we will completely redefine the path forward and strive to become a stronger company, marking a major turning point."

At the 29th regular shareholders' meeting held at the Jangchung office in Jung-gu, Seoul, President Lee said, "The pandemic changed the market and customers' lives, but at the same time, it became an opportunity to coldly analyze the strengths and weaknesses of our business and shift our strategy accordingly."

She emphasized, "We will firmly establish a super-gap capability in existing businesses and secure competitive scale. In the duty-free business, we will actively promote digital transformation to proactively respond to post-pandemic market changes. For the hotel business, we will execute a rapid scale-up strategy and continuously enhance quality and service to firmly lead the market."

President Lee added, "New growth businesses such as SBTM and SHP will actively implement growth strategies encompassing both online and offline businesses through swift and efficient decision-making. We will secure new growth engines through new businesses that reinterpret and platform lifestyle businesses maximizing customer experience value with digital technology."

She also stated, "We will continue our efforts to become a trusted company with a positive influence, such as making Delicious Jeju, without change, and will sincerely promote ESG (environment, social, governance) management activities."

At this shareholders' meeting, Hotel Shilla introduced electronic voting for the first time as part of its shareholder-friendly policies. Additionally, Kim Jun-hwan, head of the TR division support team at Hotel Shilla, was appointed as an inside director, and Professor Kim Jun-gi of Seoul National University, lawyer Kim Hyun-woong of Barun, and advisor Jin Jeong-gu of Gwangjang were appointed as outside directors. The agenda to appoint Professor Kim Jun-gi and lawyer Kim Hyun-woong as audit committee members was also approved as originally proposed.

This content was produced with the assistance of AI translation services.