“Convenient Convenience Store Payments with iPhone Too!” CU Launches Miraeset Pay

CU Launches Mirae Asset Pay.

[Asia Economy Reporter Jeon Jinyoung] CU announced on the 17th that it will officially launch Mirae Asset Pay, the first iPhone-exclusive simple payment service in Korea.

Last year, CU signed a business agreement with Mirae Asset Securities to build offline payment service infrastructure and has been preparing to introduce Mirae Asset Pay based on near-field communication (NFC) technology at stores nationwide.

Mirae Asset Pay is a payment service specialized for iPhones using NFC technology. Since most offline payment terminals in Korea support the MST method, iPhone users have faced some limitations in offline payments until now.

This service can be used immediately with existing credit cards by simply downloading the Mirae Asset Pay app, even without holding a Mirae Asset Securities account. The payment method involves biometric authentication in the app, then touching the phone to an NFC tag sticker.

Considering that the proportion of mobile payments in CU's total payments has increased annually over the past three years?from 7.5% in 2019, 10.2% in 2020, to 14.6% in 2021?if Mirae Asset Pay, which enables simple iPhone payments, is commercialized, this proportion is expected to increase explosively.

CU plans to complete the installation of NFC tag stickers at approximately 16,000 stores nationwide by next month and will also hold a promotion celebrating the introduction of the new payment method for one month starting from the 1st.

The promotion offers customers who pay with Mirae Asset Pay at CU a roulette event ticket once per day, with a chance to win CU mobile gift certificates worth up to 20,000 KRW. Additionally, CU's GET Coffee can be purchased at a 50% discounted price when paid with Mirae Asset Pay.

Park Yoonhee, MD of BGF Retail Marketing Team, said, "iPhone users, who had some difficulties using simple payment services until now, can now use mobile payments with Mirae Asset Pay at CU stores nationwide," adding, "CU will continue to introduce various payment methods tailored to the latest consumer trends to provide customers with a convenient shopping environment."

This content was produced with the assistance of AI translation services.