Psychological Counseling Franchise Hildaim Opens 8 Locations in 4 Months

[Asia Economy Reporter Moon Hyewon] There is a brand attempting to change the psychological counseling franchise market with the goal of operating 200 business locations nationwide.

According to the franchise industry on the 16th, Hildaim has signed up a total of 8 business locations as members within 4 months, starting with the opening of its headquarters in Gangnam-gu, Seoul, last December.

Hildaim is a psychological counseling co-brand established as a corporation last year. It features a joint operation system where the franchisor and franchisees share business information and grow together in a horizontal relationship, breaking away from the conventional hierarchical franchise model. It aims to operate 200 business locations nationwide in the future.

To lower the entry barrier for joining the co-brand, Hildaim introduced a groundbreaking approach. The franchise fee (joining fee), which usually occurs in typical franchise contracts, is waived, and marketing costs are reduced to about 20% to 30% to lessen the financial burden on members.

Hildaim is also leading CSR activities. It is promoting various projects to create a healthy society both physically and mentally, including training psychological counseling experts, supporting multicultural families and vulnerable groups, and providing free counseling for high-risk groups. To this end, it has formed partnerships with the Korea Suicide Prevention Center, Gwangju Migrant Women’s Association, and the Firefighters’ Family Love Association.

Yoon Won-kwon, CEO of Hildaim, has business experience of directly opening and managing 55 'ㅎ' psychological counseling center franchise locations nationwide from 2012 to 2020. He is recognized as an expert who can provide necessary assistance for center startup and operation not only to members joining the co-brand but also to prospective entrepreneurs preparing to open psychological counseling centers.

CEO Yoon stated, “We recently received investment from Hasol FnB to strengthen the systems and capabilities necessary for business operations and have completed the foundation to support members participating in the co-brand. We will create a new paradigm of healing with a counseling system equipped with expertise and attentive listening to even small thoughts and actions, making Hildaim a leading brand in the psychological counseling market.”

This content was produced with the assistance of AI translation services.