9 out of 10 Zigbang App Users Say "Brand Affects Apartment Prices"

[Asia Economy Reporter Kim Min-young] Nine out of ten users of the real estate application Zigbang believe that the construction company's brand influences the formation of apartment asset value. Preference for brands was higher in the metropolitan area than in other regions.

Zigbang announced on the 15th that, according to a survey conducted from the 21st of last month to the 7th of this month targeting 1,143 users who accessed the Zigbang application, 87.4% of respondents answered that "apartment brands influence the formation of apartment value (price)."

Among the respondents, 73% said they have a preferred apartment brand. In particular, respondents living in Gyeonggi (76.9%) and Incheon (76.9%) answered that they have a preferred apartment brand, and more than 70% of those living in Seoul (71.9%) also said they have a preferred brand. Respondents living in the five major provincial metropolitan cities (69.2%) and other provinces (69.6%) also answered that they have a preferred brand close to 70%, but the ratio was relatively lower than in the metropolitan area.

Among the 834 respondents who said they have a preferred apartment brand, 37.0% cited "quality and design structure inside the complex" as an important factor when choosing an apartment brand. This was followed by △brand image and recognition (31.3%) △construction capability and defect maintenance (18.2%) △complex exterior and design (10.0%). However, respondents in their 30s prioritized brand image and recognition (37.1%) over quality and design structure inside the complex (31.2%) as important factors when selecting an apartment brand.

When asked how much apartment brands influence the formation of apartment value (price), 87.4% of all respondents answered "influential." Those who answered "average" accounted for 8.0%, and "not influential" was only 4.6%. Nearly 90% of respondents believed that apartment brands affect value (price). By age group, 90.2% of respondents in their 30s answered that brands influence value (price), showing a higher perception of brand influence compared to other age groups.

When asked how much more important brands have become when choosing an apartment compared to the past, 75.7% answered "more important." "No change" was 13.4%, and "not more important" was 10.9%. By age group, those in their 40s (78.5%) and 50s (78.5%) showed relatively higher opinions that brands have become more important.

By residential area, respondents living in Gyeonggi (79.3%) showed a higher rate of answering that brands have become more important compared to other regions. Among respondents who said they have a preferred brand (87.4%), the proportion of those who thought brands have become more important was higher than among those without a preferred brand (44.0%).

This content was produced with the assistance of AI translation services.