Home&Shopping Offers Free Video Content Production... "Supporting Promotion of Excellent SMEs"

Supporting Production of Promotional Videos for Over 1,100 Companies Since 2012
Free Production of 3-Minute Video Content... Nationwide Broadcast via Home&Shopping

[Asia Economy Reporter Kwak Minjae] Home&Shopping supports promotion and market development to enhance the competitiveness of excellent small and medium-sized enterprises (SMEs). On the 15th, Home&Shopping announced that it will promote the ‘2022 SME Promotional Broadcasting Production Support Project’ in collaboration with the Korea Federation of SMEs to promote products from outstanding SMEs.

The SME promotional broadcasting project supports the production of promotional videos to help SMEs, which produce high-quality products but face difficulties in promotion and marketing, to develop their market channels.

Previously, Home&Shopping started the SME promotional broadcasting production support project in 2012 and has provided video content free of charge to over 1,100 companies to date. The company explained that participating companies have received positive responses by utilizing the provided video content.

Any SME or small business producing, distributing, or selling B2C items can apply. Items prohibited from broadcasting under regulations related to product introduction and sales broadcasts, such as alcoholic beverages and pharmaceuticals, are excluded. The application period is until the 18th, and applications can be submitted through the Korea Federation of SMEs website.

Selected companies will be provided with a free 3-minute video content for company introduction and product promotion, and the produced videos will be broadcast nationwide through Home&Shopping for promotion.

A Home&Shopping official said, “Home&Shopping conducts the SME promotional broadcasting production support project annually to assist SMEs struggling with promotion,” adding, “We will continue to establish policies that help expand market channels for excellent SMEs in the future.”

This content was produced with the assistance of AI translation services.