Jeju Dream Tower Complex Resort Sells Over 8,300 Rooms in One Hour on CJ OnStyle
Reflecting Expectations for Quarantine System Reform
"Sales Surge 60% Compared to Two Weeks Ago"
[Asia Economy Reporter Yuri Kim] Lotte Tour Development announced on the 14th that it recorded sales of 8,341 rooms during a 65-minute broadcast of the Grand Hyatt Jeju room package at CJ OnStyle on the 13th, held within the Jeju Dream Tower Complex Resort. This figure represents a 60% increase compared to the 5,005 rooms sold during a home shopping sale conducted two weeks earlier.
Lotte Tour Development explained, "The revival of travel sentiment, following the suspension of the quarantine pass, exemption from quarantine for incoming travelers, and the new government's announcement of a bold quarantine system, appears to have translated into actual sales." They also evaluated that strategies such as lowering the additional weekend fee from 60,000 KRW to 30,000 KRW in line with the recovery of travel sentiment contributed to the success.
In this package, the weekday (Sunday to Thursday) price for a king room is in the 380,000 KRW range, while the weekend (Friday and Saturday) price during the same period was sold at around 410,000 KRW, reflecting an additional 30,000 KRW charge.
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This package includes a 65㎡ (approximately 20 pyeong) room with views of Jeju’s sea, city, and Hallasan Mountain as a standard, breakfast for two (once per night per stay) at one of four restaurants (Pocha, Grand Kitchen, Cafe 8, or Noknamu), and resort dollars worth 100,000 KRW (usable once per stay) that can be freely used like cash at various facilities.
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