Coway "Donate Unused Water Bottles and Join in Loving the Environment"

Tumblr Resource Recycling 'Rebottle Campaign' Underway

[Asia Economy Reporter Kim Cheol-hyun] Coway (CEO Lee Hae-sun and Seo Jang-won) announced on the 14th that it will carry out the 'Re:Bottle Campaign,' which collects and recycles tumblers, as part of its ESG (Environmental, Social, and Governance) activities.

This campaign is being held at the 'Coway Gallery,' a brand experience space within Coway's new headquarters G Tower located in Guro-gu, Seoul. It was organized to reduce environmental pollution caused by waste such as plastic and to participate in spreading a resource circulation culture.

If you bring unused water bottles to the Coway Gallery, you can purchase two types of new water bottles on sale at a discounted price of 10,000 KRW each. The new product discount benefit applies up to two items per person and is limited to the first 300 customers.

Coway cleans the collected water bottles thoroughly and places them in the Coway Gallery to provide them free of charge to anyone in need. The remaining water bottles will be donated to the local community through the non-profit public interest foundation Beautiful Store.

A Coway representative said, "We aim to expand the culture of using tumblers instead of disposable cups by collecting tumblers that are unused but too valuable to throw away and donating them to those in need." He added, "Through this campaign, we will build consensus on resource circulation and environmental protection, widely promote the eco-friendly values pursued by Coway, and strengthen communication with consumers."

This content was produced with the assistance of AI translation services.