"Get Paid for Cataract Surgery" KB Insurance Reports Clinics for False Advertising

[Asia Economy Reporter Changhwan Lee] KB Insurance announced on the 14th that it reported 55 ophthalmology clinics and hospitals that posted exaggerated and false advertisements to attract cataract surgery patients to health authorities on charges of illegal medical advertising and illegal patient solicitation.

Among them, 25 clinics and hospitals received administrative measures such as deletion and correction of illegal advertisements from the local health centers, and the rest are awaiting results, the company explained.

KB Insurance independently analyzed ophthalmology clinics and hospitals with excessive insurance claims and extracted 55 places suspected of violating the Medical Service Act.

After confirming violations through on-site evidence collection and their websites, from December 2021 to January this year, they reported ophthalmology clinics and hospitals suspected of exaggerated, false advertisements and illegal patient solicitation to the local health centers, the company emphasized.

They are known to have used advertisements claiming 0% side effects, falsely stating the number of cataract surgeries, omitting the award year for previously received awards to cause misunderstanding as if awarded in the current year, or advertisements that could mislead about treatment effects such as patient treatment experiences.

Jeon Jeomsik, Executive Director of the Long-term Compensation Headquarters at KB Insurance, said, "Under the current Medical Service Act, illegal false advertisements to attract cataract patients are clear violations of the Medical Service Act, and if insurance money is received through this, the burden will inevitably lead to an increase in insurance premiums for the majority of good-faith insurance subscribers."

This content was produced with the assistance of AI translation services.