Shinsegae Inter Launches Ultra-Premium Golf Wear Brand 'Philipp Plein Golf'

First Store Opens on the 14th at Shinsegae Gangnam Branch, Additional Openings Planned in Key Nationwide Locations Within the First Half of the Year

[Asia Economy Reporter Eunmo Koo] Shinsegae International announced on the 14th that it will launch the world's first luxury golf wear brand 'PHILIPP PLEIN GOLF' and open its first store at Shinsegae Department Store Gangnam Branch.

Philipp Plein is a Swiss luxury brand introduced by designer Philipp Plein in 2004, known for its flashy and provocative decorations and crystal skull patterns, securing a large fan base.

Philipp Plein Golf is described as pursuing the highest quality optimized for golf with premium materials and sewing techniques, diverse patterns, captivating colors, and differentiated high quality. Pique T-shirts range from 350,000 to 700,000 KRW, pants from 400,000 to 700,000 KRW, outerwear from 650,000 to 900,000 KRW, and club bags from 1,800,000 to 2,000,000 KRW, surpassing the existing luxury golf wear level.

Shinsegae International launched ultra-high-end luxury golf wear because the number of 2040 'Young & Rich' golfers who invest generously in luxury and fashion has been increasing recently. In fact, last year, premium golf wear brand J.Lindeberg's sales increased by 62% compared to the previous year, with 73% of purchasing customers being in their 20s to 40s, showing strong purchasing power among young consumers.

Shinsegae International plans to aggressively target the luxury golf wear market by opening more than six Philipp Plein Golf stores in key commercial districts nationwide in the first half of this year.

A Shinsegae International official said, "Philipp Plein is differentiated as the only golf wear brand launched by a luxury brand that presents collections at Milan Fashion Week among golf wear brands on the market," adding, "It will be a new alternative for young golfers looking for luxury brands with strong designs that are rare."

Meanwhile, the Philipp Plein Golf 2022 Spring/Summer (S/S) collection consists of three lines: ‘ICON$’, ‘TEDDY BEAR’, and ‘NO LIMIT$’.

This content was produced with the assistance of AI translation services.