CU, NFT Giveaway Event 'Popular'... "Over 1,500 Participants Daily"

CU has been holding a non-fungible token (NFT) giveaway event since the 1st.

[Asia Economy Reporter Lim Chun-han] CU announced on the 13th that its non-fungible token (NFT) giveaway event, held on the industry's first membership application PocketCU, is gaining great popularity.

Since the 1st of this month, CU has been running an event in collaboration with RayRay, giving away three types of White Day Hero NFTs: Candy Lover, One Plus One, and Caramel Camel.

According to CU, the event attracts more than 1,500 participants daily on average (from the 1st to the 11th). So far, the cumulative number of participants has reached about 20,000, with a competition rate of 64 to 1. If this trend continues, the total number of participants over a month is expected to reach approximately 45,000, with a final competition rate of 140 to 1.

The number of new customers joining PocketCU increased by 21.6% compared to the same period last month, and since the more times customers enter, the higher their chances of winning, customers who entered three or more times account for 40% of all participants. By age group, 20s make up 28%, 30s 36%, 40s 19%, 50s 12%, and others 5%, with the MZ generation (Millennials + Generation Z) accounting for more than 60% of total participants.

A BGF Retail official said, “Through NFT and Milk Coin giveaway promotions, which attract high customer interest, we are striving to provide customers with various benefits simultaneously with product purchases,” adding, “We will continue to offer customers new shopping experiences with fresh ideas reflecting the latest trends.”

This content was produced with the assistance of AI translation services.