Introducing Seoul Fashion Week as Asia's First on YouTube Fashion Centered on the World's Four Major Fashion Weeks

Seoul Fashion Week Featured on YouTube Fashion Following New York, London, Milan, and Paris... Asia's First View original image


[Asia Economy Reporter Lim Cheol-young] Seoul Fashion Week will be featured on YouTube Fashion, the global video community platform of YouTube, marking the first time an Asian fashion week has been introduced on the platform.


According to Seoul City on the 14th, Seoul Fashion Week is the first in Asia to be showcased on YouTube Fashion, providing an opportunity to advance as one of the five major fashion weeks.


YouTube Fashion was launched in September 2019 with the goal of becoming the ultimate destination for global fashion and style content. As the world's largest collection of style content, approximately 1.5 million subscribers worldwide obtain the latest fashion information and communicate with others who share similar interests through content from fashion brands, experts, media, and creators.


This collaboration was established to provide high-quality content to YouTube users and to globally promote Seoul Fashion Week, as interest in Seoul, the heart of Korea, and Korean fashion content has been increasing worldwide.


Seoul City expects that the inclusion of Seoul Fashion Week content on YouTube Fashion, which attracts attention from fashion experts worldwide, will expand connections with global fashion content. Additionally, various collaborative content will be produced with domestic YouTube creators under the theme of Seoul Fashion Week to convey the excitement of the offline runway event and to support product distribution by providing reviews of items sold at the ‘Seoul Fashion Week On-site Exhibition’.


Derek Blasberg, Head of YouTube Fashion & Beauty, said, “We are pleased to introduce Seoul Fashion Week on YouTube Fashion, which shares fashion and beauty news worldwide,” adding, “Following the New York, London, Milan, and Paris collections, we will strive to inspire and connect Korea’s outstanding emerging designers with global fashion and beauty industry professionals.”



Park Dae-woo, Director of Economic and Job Planning at Seoul City, stated, “Through collaboration with the global content platform YouTube, we will elevate the status of Seoul Fashion Week on the world stage and expand the foundation to enhance the competitiveness and appeal of Seoul as a city of emotion and beauty.”


This content was produced with the assistance of AI translation services.

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