[Asia Economy Reporter Hyungsoo Park] Next I is officially starting its non-fungible token (NFT) business utilizing K-culture content.


Next I announced on the 10th that it has established a joint venture (JV) called 'ArtlogueNFT' with the NFT company Artlogue. The two companies signed a business agreement in January to collaborate on the NFT business.


Artlogue is developing 'Artlogue,' an online NFT platform based on an offline onboard art gallery. It supports emerging artists in the NFT market. It also plans to design and distribute star limited goods with guaranteed sales rates through collaborations with world-renowned art collections and major domestic entertainment companies. Currently, it is in beta service.


They plan to open an onboard art gallery at a riverside cafe near Hangang Park in Apgujeong-dong, Seoul, and develop the largest online NFT marketplace in Korea. The art gallery is a metaverse-based online-offline linked exhibition space utilizing virtual reality (VR), augmented reality (AR), and other technologies. Bidders can view artworks in the gallery and participate in auctions using tokens that can be used onboard.


A Next I official said, "Through the JV, we will carry out various linked projects including establishing the largest NFT marketplace in Korea. Our goal is to maximize the expansion of business items by gathering experts well-versed in K-culture content." He added, "We are also planning a complex cultural space including the onboard art gallery and will issue NFTs that can be used onboard."



An Artlogue official stated, "To globalize K-culture and provide successful metaverse services, we will hold large-scale digital art contests quarterly," adding, "We will build a foundation to lead the domestic metaverse market through offline art galleries located in easily accessible places for the general public."


This content was produced with the assistance of AI translation services.

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