Goheung-gun Wins Consumer-Selected Best Brand Award for 4 Consecutive Years in 2022

Gohung Yuja? Gohung Pomegranate Each Awarded, Proving the Brand Value of Gohung Agricultural Products

[Goheung=Asia Economy Honam Reporting Headquarters Reporter Shim Jeong-woo] Goheung-gun, Jeollanam-do announced that its representative specialty products, Goheung Yuja and Goheung Pomegranate, won the Grand Prize in the regional specialty products category at the '2022 Consumer-Selected Best Brand Awards' hosted by JoongAng Ilbo Forbes Korea on March 8.

This is a very honorable and meaningful award, marking the fourth consecutive year of winning since 2019.

Now in its 11th year, the Brand Awards are sponsored by the Ministry of Science and ICT, the Ministry of Trade, Industry and Energy, and JTBC, selecting the best brands in 60 categories through direct research participation by experts and general consumers.

Goheung Yuja ranks first nationwide in production volume. Due to sea breeze and mild climate, its photosynthetic components are higher than other regions, and it is rich in sweetness, color, and aroma components. It also has relatively high juice content, producing high-quality yuja. Its calcium content is more than 10 times that of apples and bananas, leading to rapidly increasing demand in overseas markets such as Europe and Southeast Asia. Recently, it achieved $1 million in exports to the European market.

Goheung Pomegranate accounts for 78% of national production. Compared to cheap imported and other regional pomegranates, it contains excellent pharmacological components such as natural estrogen, tannin, and pectin, and has a high content of antioxidants. It is evaluated as the best health food with various effects including prevention of skin aging, hair loss prevention, and relief of menopausal symptoms. It is exported to Hong Kong, the United States, and other countries.

A county official said, "Goheung Yuja and Pomegranate have been honored to win the Brand Grand Prize for four consecutive years, recognized by experts and consumers," adding, "As many people have become more interested in immunity due to COVID-19, we will do our best to further expand Goheung Yuja and Pomegranate in domestic and international markets."

Goheung=Asia Economy Honam Reporting Headquarters Reporter Shim Jeong-woo sevenshim@asiae.co.kr

This content was produced with the assistance of AI translation services.