With the Solo Drinking and Home Drinking Trend... GS25's Whiskey Sales Up 127.5%

On the 10th, a model is introducing a whiskey product at the convenience store GS25.

[Asia Economy Reporter Lim Chunhan] Since the COVID-19 pandemic, the trend of drinking alone at home or drinking at home has spread, and whiskey has become very popular among the 2030 generation.

According to GS25 on the 10th, whiskey sales have steadily increased, rising 46.2% in 2020 compared to the previous year, 60.8% in 2021, and 127.5% in January-February this year. The sales proportion by age group increased from 51.3% in 2020 to 70.8% currently among the 2030 generation.

In particular, customers in their 20s and 30s, who are familiar with mobile and online ordering, frequently used GS25's liquor smart order service. As a result, Wine25Plus whiskey sales increased by 299.3% in January-February this year compared to the same period last year.

As mixing whiskey with beverages and sharing various recipes became trendy, sales of tonic water, carbonated drinks, and juice also grew by 54.1%, 24.8%, and 13.5%, respectively.

A GS25 official said, “Recently, liquor sales are not limited to craft beer and wine but reflect the modish consumer trend seeking new enjoyment, leading to a sharp increase in whiskey sales,” adding, “We will focus on expanding the liquor category so that various liquor products, which were difficult to find before, can be easily found at nearby convenience stores.”

This content was produced with the assistance of AI translation services.