McDonald's Officially Launches 'My McDonald's Rewards' Program

[Asia Economy Reporter Moon Hyewon] Korea McDonald's announced on the 10th that it will officially launch the customer benefit service 'My McDonald's Rewards,' which allows customers to exchange points earned from orders for popular menu items.

My McDonald's Rewards is a global program introduced to enhance the benefits provided to customers. It is currently operating in 31 countries worldwide, and in Korea, after a pilot test period of about three months since November last year, the service has been improved based on customer feedback and is officially launched today.

The service can be accessed through the official app, the 'McDonald's App,' and customers earn 5 points for every 100 KRW spent. Accumulated points can be exchanged for a variety of popular signature menu items ranging from burgers like the 'Big Mac' and 'McNuggets' to desserts such as the McCafe 'Americano.' The service can also be used when ordering cost-effective discounted menus like 'McLunch' and 'Happy Snack,' and since there are no tiered membership levels, anyone with the app can enjoy the benefits.

Point accumulation is simple. When ordering at McDonald's kiosks or front counters, customers scan the My McDonald's Rewards QR code within the app before placing their order, and points are automatically credited. When using discount coupons provided in the McDonald's app, no additional QR code scanning is required. However, for drive-thru orders, customers must inform the store staff in advance about point accumulation and mobile coupon use before ordering. Accumulated points can be used within one year from the date they are earned.

The service is available at 390 McDonald's locations nationwide at ▲kiosks ▲front counters ▲McDrive, but point accumulation and usage are not available at some locations such as McDelivery and rest area stores.

Meanwhile, to commemorate the official launch of My McDonald's Rewards, McDonald's is offering 1,500 points free of charge at any time upon the first point accumulation after app registration, which can be exchanged for '4 pieces of McNuggets.' From today until the 23rd of this month, there is also an event where points earned from purchases are doubled.

This content was produced with the assistance of AI translation services.