Musinsa to Exclusively Sell Limited Edition 'LOEWE x On' Capsule Collection

[Asia Economy Reporter Eunmo Koo] Musinsa announced on the 9th that it will exclusively sell in Korea the capsule collection resulting from the first collaboration between the Spanish luxury fashion house Loewe and the Swiss performance brand On.

Through the collaboration with On, Loewe successfully achieved an exploration to share the ideal of a sustainable future and to newly approach functionality and craftsmanship techniques. The capsule collection presented by the two brands is characterized by reinterpreting products that combine the handcrafted skills of experienced artisans with cutting-edge technology while also incorporating sustainability.

The 'LOEWE x On Capsule Collection' consists of two types of functional sneakers, including the Cloudventure nylon running shoes and Cloudrock nylon hiking boots, as well as ready-to-wear apparel such as performance T-shirts, running pants, parkas, and waterproof anoraks.

Loewe will officially launch the 'LOEWE x On' capsule collection globally on the 10th. In Korea, Musinsa Store has been recognized by Loewe as the sole online retailer domestically. Musinsa plans to conduct marketing collaborations related to the capsule collection sales through Musinsa Boutique, a luxury brand specialty store launched in June last year.

This content was produced with the assistance of AI translation services.