Hyundai Home Shopping Expands Media Wall Studio... "Establishing an Eco-Friendly Digital Broadcasting Environment"

On the 9th, Hyundai Home Shopping will open the media wall studio 'SpaceH' on the first floor of its headquarters in Gangdong-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] Hyundai Home Shopping announced on the 9th that it will expand the operation of its media wall studio and establish an eco-friendly digital broadcasting environment.

Unlike conventional home shopping studios that create individual sets for each product, the media wall studio enhances immersion by displaying various videos that match the products on a giant screen. This approach can reduce waste generation by more than 60% compared to regular studios.

Hyundai Home Shopping will open the media wall studio "SpaceH" on the first floor of its headquarters in Gangdong-gu, Seoul. The studio spans a total area of 331㎡ (100 pyeong) and features a giant LED screen measuring 24 meters wide and 4 meters high on the wall. The screen will change the studio background to match the product’s color, style, and texture, and create a virtual reality store similar to the real thing, providing customers with the feeling of walking around the store themselves.

Hyundai Home Shopping operates a total of three media wall studios. Half of its six studios are media wall studios, the largest number in the home shopping industry. Previously, Hyundai Home Shopping opened media wall studios in 2016 and 2020.

A Hyundai Home Shopping official said, “We will continue to strive to provide customers with a vivid and differentiated shopping experience by utilizing various digital technologies,” adding, “We also plan to consistently introduce efforts to establish an eco-friendly digital broadcasting environment.”

This content was produced with the assistance of AI translation services.