Rise Hotel Launches 'Zero Project'... Commitment to Eco-Friendly Practices

Bathroom amenities made reusable
Mobile device menus instead of paper menus in food and beverage establishments
Slippers, laundry bags, and more also made reusable

Rise Hotel, 'Zero Project'.

[Asia Economy Reporter Yuri Kim] The RYSE Autograph Collection announced on the 8th that it will implement the 'Zero Project' to reduce the use of plastics and disposable products and practice eco-friendly values.

The 'Zero Project' was planned to reduce the use of disposable products and waste generation within the hotel. Since the hotel's opening, bathroom amenities have been provided in reusable dispensers, and the menus for the restaurant 'Char' and the rooftop bar 'Side Note Club' have been prepared on mobile devices instead of paper to create an environment where guests can participate in environmental protection. Food and beverage packaging is provided using biodegradable eco-friendly products.

In addition, instead of disposable products such as slippers and vinyl laundry bags, flip-flops and laundry bags that can be reused not only in hotel rooms but also in daily life are sold at the guest desk. Disposable amenities made from biodegradable materials are also available for purchase.

The project was piloted last month for guests staying two nights or more. As a result, over 55% participated in the 'Zero Project,' showing positive responses such as 'good hotel staycation' and 'eco-friendly hotel.' All customers participating in the 'Zero Project' receive Marriott points or a small gift.

Meanwhile, starting in 2024, the 'Resource Saving and Recycling Promotion Act,' which prohibits the provision of disposable amenities in all lodging businesses, is scheduled to be enforced. RYSE Hotel plans to continue its proactive efforts through the 'Zero Project' to contribute to protecting the global environment.

Jang Eun-ah, Culture Team Manager at RYSE Hotel, said, "We have prepared the 'Zero Project' in various ways for sustainable and eco-friendly practices," adding, "We will continue to provide opportunities to participate in zero waste practices and strengthen our ESG (Environmental, Social, and Governance) management capabilities."

This content was produced with the assistance of AI translation services.