Singer Yeongtak Appointed as Ambassador, 'Wando County Abalone Sales Soar'

466% Sales Increase Compared to the Same Period Last Year

Singer Youngtak appointed as the Wando Abalone Ambassador. Photo by Wando County

[Wando＝Asia Economy Honam Reporting Headquarters Reporter Choi Kyung-pil] It was announced on the 7th that the appointment of singer Youngtak as the ambassador for Wando-gun’s abalone has been proving highly effective.

According to the county, from February 18, when singer Youngtak was appointed as the abalone ambassador, until March 3, the sales of abalone on ‘Wando-gun e-Shop,’ the county’s agricultural and marine specialty product intermediary shopping mall, increased by 466% compared to the same period last year, and dried seafood sales also rose by 273%.

The popularity of singer Youngtak’s new song ‘Jeonbok Meogeureo Gallae’ (Shall We Go Eat Abalone), released on February 10, and word-of-mouth from Youngtak’s fan club members are analyzed to have contributed to the increase in sales on the ‘Wando-gun e-Shop’ shopping mall.

Typically, abalone consumption is low from February to April, after the Lunar New Year holiday, which is the peak gift-giving season, but since singer Youngtak was appointed as the abalone ambassador, inquiries about purchasing abalone have been steadily continuing.

Youngtak, the abalone ambassador for Wando, plans to actively promote Wando abalone by appearing on various TV entertainment and informational programs in the future.

Wando=Asia Economy Honam Reporting Headquarters Reporter Choi Kyung-pil ckp6737@asiae.co.kr

This content was produced with the assistance of AI translation services.