Bureung Forms Fulfillment Alliance with Naver... "Supporting 490,000 Smart Stores"

Fulfillment Alliance NFA Joins

[Asia Economy Reporter Kim Cheol-hyun] Mesh Korea, the operator of 'Boorung,' announced on the 7th that it will join 'NFA (Naver Fulfillment Alliance),' an online fulfillment data platform established by Naver.

Launched last year, NFA is a logistics service alliance platform that connects online sellers on Naver Smart Store with tech-based logistics companies. Sellers who lack logistics know-how and face management challenges can easily use logistics services through NFA.

Through this strategic collaboration with Naver, Mesh Korea has significantly strengthened its fulfillment service capabilities by joining NFA. It plans to provide Boorung's logistics services as a one-stop solution to 490,000 small and medium-sized merchants on Naver Smart Store. In the future, it will also offer logistics consulting services utilizing artificial intelligence (AI) technology capabilities.

Following real-time quick commerce delivery, dawn delivery, and food ingredient delivery, Mesh Korea, equipped with fulfillment service capabilities, has achieved 100% operating rates at its Gimpo and Namyangju fulfillment centers and opened the Gonjiam fulfillment center last month. Currently, Mesh Korea directly operates a nationwide logistics network of over 450 facilities, including fulfillment centers equipped with full cold chain systems and logistics automation equipment, as well as urban logistics hubs (MFCs), which serve as forward bases for quick commerce delivery.

Kim Hyung-seol, Vice President of Strategy at Mesh Korea, said, "By joining NFA, Boorung will enable online sellers to more easily secure logistics competitiveness and focus more on the core value of their business," adding, "We plan to introduce innovative services for e-commerce sellers through continuous collaboration with Naver."

This content was produced with the assistance of AI translation services.