Lotte Home Shopping Partners with Chorokbaem Media to Produce Beauty Variety Show... "Starting Content Commerce"

On the 7th, Lotte Homeshopping will launch 'Ranseon Beauty,' a beauty entertainment content, in collaboration with Chorokbaem Media.

[Asia Economy Reporter Lim Chun-han] Lotte Homeshopping announced on the 7th that it will actively promote content commerce by jointly producing cable TV and over-the-top (OTT) exclusive entertainment content with Chorokbaem Media.

As the first project, they will present the beauty entertainment content "Raensun Beauty" in a total of 8 episodes. They recruited the production team of a TV real beauty show that was popular among women in their 20s and 30s, and incorporated the sales know-how of the beauty program with the highest female viewership on home shopping.

Lotte Homeshopping's lead show host Lee Su-jeong, actress Park Eun-hye from Sky E&M, a subsidiary of Chorokbaem Media, and beauty influencers will appear. The show will feature the daily lives and influencer product reviews of the guests, and a spin-off web entertainment "Raensun Beauty Bible" will be produced and released on K-Star YouTube.

Earlier, in November last year, Lotte Homeshopping signed a strategic partnership with Chorokbaem Media for content platform expansion, content intellectual property (IP), and new businesses, directly investing 25 billion KRW to secure the position of the second largest shareholder.

A Lotte Homeshopping official said, "As the first project with Chorokbaem Media, we jointly produced beauty entertainment content reflecting the latest trends," adding, "We plan to expand into content areas such as web dramas and broaden content commerce within the year by launching specialized streaming channels and celebrity community platforms."

This content was produced with the assistance of AI translation services.