"Turning International Students' Ideas into Overseas Business"... Kyung Hee University and Yuyu Pharma Join Hands

Establishment of Industry-Academia Collaboration Program

Kim Jun-yeop, Dean of the International College and Graduate School of International Studies at Kyung Hee University (second from the left), is taking a commemorative photo with the students selected as the top team in the industry-academia collaboration program with Yuyu Pharmaceutical. (Provided by Kyung Hee University)

[Asia Economy Reporter Minwoo Lee] Kyung Hee University and Yuyu Pharma have decided to establish an industry-academia collaboration program that utilizes the innovative ideas of international students for overseas business.

Yuyu Pharma announced on the 4th that it conducted such an industry-academia project with Kyung Hee University's College of International Studies and Graduate School of International Studies.

The project involved students of various nationalities, including Chinese and Russian, brainstorming overseas commercialization strategies for Yuyu Pharma's major pharmaceuticals and health functional foods. Accordingly, students from Kyung Hee University's College of International Studies and Graduate School of International Studies conducted market analysis for each overseas country, identified local competing products, and derived marketing and distribution strategies for Yuyu Pharma's representative health functional foods such as 'Gwanjeol&Good', 'Mo&Good', and 'Man&Good'.

At the final presentation attended by a total of 12 teams, various local commercialization strategies were proposed, including local social network service (SNS) marketing operation plans and analysis of online and offline distribution channels. A cash prize was awarded to the best team through evaluation.

Sehoon Park, head of Yuyu Pharma's export team, said, "We are actively considering applying the global commercialization ideas obtained through this industry-academia collaboration to export operations," adding, "We plan to continue collaborating with students from Kyung Hee University's College of International Studies and Graduate School of International Studies in the future."

Junyeop Kim, dean of Kyung Hee University's College of International Studies and Graduate School of International Studies, said, "This industry-academia collaboration project provided students with a valuable opportunity to understand how what they learned in the Capstone Design course of International Business is applied in the pharmaceutical industry," and added, "Kyung Hee University is grateful to Yuyu Pharma for restructuring the curriculum into an industry-academia program, similar to institutions like MIT and Stanford University, enabling students to learn practical entrepreneurship and work experience vividly during class hours."

This content was produced with the assistance of AI translation services.