Trendy, "Gucci, Louis Vuitton, Chanel Have the Most Counterfeits"

[Asia Economy Reporter Eunmo Koo] Luxury shopping platform Trenbe announced that many counterfeit products were found among the consigned items they inspected, including those from Gucci, Louis Vuitton, and Chanel.

According to Trenbe on the 4th, out of 18,321 luxury items consigned for sale over the past six months, 391 items (approximately 2.13%) were identified as counterfeit luxury goods. Among these, the brands with the highest number of counterfeits were Gucci (25.8%) and Louis Vuitton (22%). Chanel (7.2%), Prada (5.9%), Saint Laurent (4.9%), and Balenciaga (4.9%) followed.

By product type, bags accounted for the largest share of counterfeits (45.5%), followed by wallets (14.8%), clothing (12.8%), and shoes (8.2%). Trenbe explained that most consumers were unaware that the items they had been using were counterfeit.

The channels used at the time of purchase varied, including online malls, peer-to-peer transactions, and offline select shops. A Trenbe representative cautioned, "Peer-to-peer transactions without intermediaries can be risky," and added, "It is also advisable to avoid purchasing from online shops that are difficult to trust just because the prices are low, or from select shops."

Trenbe employs over 40 authentic product appraisers, making it the largest luxury appraisal team in South Korea. Since last year, Trenbe has been operating a ‘Luxury Appraisal Training Center’ to train luxury appraisers. Through this program, they plan to train an additional 100 appraisers this year and aim to systematize their authentication system while leading efforts toward ‘zero counterfeits’ in luxury goods.

This content was produced with the assistance of AI translation services.