"Homeplus Launches Craft Beer 'Creamppie' Inspired by Nostalgic Cream Bread"

Cream Ale Collaborated with SPC Samlip and Platinum Craft Beer
Steady Seller 'Cream Bread' with 1.9 Billion Sold Reborn as Beer

Models are showcasing 'Cream Beer' on the 4th at Homeplus Gangseo Branch in Deungchon-dong, Seoul. Homeplus is selling 'Cream Beer,' a collaboration between the comprehensive food company SPC Samlip and the craft beer specialist Platinum Craft Beer, at Homeplus large supermarkets and Homeplus Express stores nationwide.

[Asia Economy Reporter Kim Yuri] The 'Cream Bread,' which has sold over 1.9 billion units since its launch in 1964, has been reborn as a beer.

Homeplus announced on the 4th that it will sell 'Cream Beer,' a collaboration product launched by comprehensive food company SPC Samlip and craft beer specialist Platinum Craft Beer, at Homeplus large marts and supermarkets (SSM) Homeplus Express nationwide.

'Cream Beer,' sold as a differentiated planned product to celebrate Homeplus's 25th anniversary, is a collaborative product inspired by the nostalgic original cream bread represented by 'SPC Samlip Cream Bread.' The product's appearance also evokes the SPC Samlip Cream Bread logo and expresses that it is an easy-to-drink craft beer.

'Cream Beer' is a cream ale style beer characterized by a clean yet full-bodied taste and rich foam, using only the inherent ingredients of beer. Cream ale uses special malts to bring out the unique taste of beer and the distinctive flavor of ale beer, while maximizing drinkability through high fermentation and carbonation.

Homeplus Liquor Team buyer Kang Jaejun said, "'Cream Bread' has been a product loved by the public for a long time, so 'Cream Beer' was planned as a beer style emphasizing mass appeal," adding, "The retro sensibility, a recent trend, is expressed in the packaging, making it a beer with an emphasized fun element."

This content was produced with the assistance of AI translation services.