[Image source=Yonhap News]

[Image source=Yonhap News]

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[Asia Economy Sejong=Reporter Kim Hyewon] The government will mediate conflicts between beauty medical and legal advertising platforms and professional groups this year by selecting the 'Hangeoreum Model'.


The Hangeoreum Model is a social compromise mechanism that seeks to resolve conflicts between new and existing businesses through direct participation of stakeholders, with the government acting as a bridge for agreement between parties.


On the 3rd, Hong Nam-ki, Deputy Prime Minister and Minister of Economy and Finance, held an emergency economic central countermeasure headquarters meeting at the government Seoul office to discuss this matter.


The government’s decision to select professional platforms as a new Hangeoreum Model task this year appears to be due to conflicts between the legal platform service 'Rotok' and the Korean Bar Association, as well as between the beauty medical information platform 'Gangnam Unni' and the Korean Medical Association.


Regarding conflicts over beauty medical advertising platforms, the government plans to hold the first meeting on the 4th to start social dialogue, while dialogue on legal advertising platform conflicts will be pursued after the Constitutional Court’s decision.


After the Bar Association amended the 'Regulations on Lawyer Advertising' threatening to discipline lawyers who join legal platforms, Rotok filed a constitutional complaint on May 31 last year.


The government decided to regularize inter-ministerial consultative bodies from the first half of this year to check the implementation status of five tasks already agreed upon in 2020-2021 (vacant house lodging in rural fishing villages, forest tourism, urban shared lodging, single-focus eyeglasses e-commerce, and future transportation lifestyle logistics). In the mid-to-long term, it plans to establish an institutional foundation by including the legal basis of the Hangeoreum Model in the Framework Act on Service Industry Development and other laws.



Deputy Prime Minister Hong said, "So far, through the Hangeoreum Model, we have publicized five tasks that were difficult to discuss, and some have paved the way for the introduction of new industries," adding, "We will improve the system to better reflect the positions of the general public and experts by enhancing the neutrality of the Hangeoreum Model, such as operating a coexistence mediation organization support group in cooperation with the Korean Conflict Studies Association, and supplementing surveys and discussions."


This content was produced with the assistance of AI translation services.

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