“Fila Spring New Arrivals First Pick” Gmarket·Auction, ‘Fila’ Brand Showcase

Gmarket·Auction, 'FILA' Brand Showcase.

[Asia Economy Reporter Jeon Jinyoung] Gmarket and Auction announced on the 3rd that they will hold the ‘Fila Brand Showcase’ until the 6th, exclusively pre-launching Fila’s S/S collection. They gathered Fila’s trendy items in one place and offered them at up to 66% off, along with coupons that provide discounts of up to 200,000 KRW daily and abundant gift benefits. On the 3rd, Gmarket will also showcase the ‘Fila S/S Collection’ through live commerce.

First, at 8 PM on the 3rd, Gmarket’s live commerce ‘G Live Closet Reveal: Fila Edition’ will unveil Fila’s new S/S collection products. The broadcast will introduce styles leading this spring and summer’s trends and plans to present four new products ambitiously planned by Fila, including the ‘Interpair Court Shoes’ and ‘Loose Fit Cut Jogger Pants.’

Besides live commerce, customers can purchase this season’s new Fila products as well as consistently popular bestsellers at shocking prices. During the event period, Gmarket and Auction will issue ‘15% discount coupons,’ ‘10% new product discount coupons,’ and ‘7% overlapping coupons’?up to 10 per ID daily?to all members who purchase over 5,000 KRW, allowing discounts of up to 200,000 KRW. Smile Club members, who are membership subscribers, will receive an additional 10 coupons daily for ‘20% discount coupons’ and ‘15% new product coupons.’

Accordingly, Fila’s 22 S/S new shoes such as ‘Court Light (55,000 KRW)’ and ‘Interpair (79,000 KRW),’ as well as the new ‘Loose Fit Cut Hoodie (79,000 KRW)’ featuring sporty color retroreflective graphic points, can be purchased with additional coupon benefits. In addition, Fila’s bestsellers like sneakers ‘Ranger,’ ‘Funky Tennis VC,’ and ‘Flagpole,’ as well as new semester backpacks such as ‘Hide Backpack,’ ‘Day One Lift,’ and ‘Hidden Glow’ will also be available.

There is also a gift event. During the brand showcase period, customers who purchase over 150,000 KRW will receive a ‘Felt F Logo Ball Cap’ as a gift for the first 100 customers, and those who purchase over 200,000 KRW will receive a ‘CUBE Backpack’ as a gift for the first 30 customers.

For more details, you can check by clicking the ‘Fila Brand Showcase’ banner at the top of the Gmarket and Auction pages.

No Hyemi, manager of Gmarket’s Fashion Brand Business Team, said, “We are presenting popular brand Fila’s shoes, clothing, and accessories with exceptional benefits so that customers can style themselves trendily this spring,” adding, “Since this season’s Fila products can be experienced first here, we hope many people show interest.”

This content was produced with the assistance of AI translation services.