Hankook Tire Selected as 'Most Respected Company in Korea' for 13 Consecutive Years

[Asia Economy Reporter Hyunseok Yoo] Global leading tire company Hankook Tire & Technology (hereinafter Hankook Tire) announced on the 2nd that it was selected as the No. 1 company in the tire industry for 13 consecutive years in the ‘2022 Most Admired Companies in Korea’ survey conducted by Korea Management Association Consulting (KMAC).

Hankook Tire achieved high scores in all 12 items related to six core values including innovation capability, shareholder value, social value, and customer value. In particular, it led the market through innovative corporate activities such as excellent financial soundness, product competitiveness, and customer satisfaction activities, and received favorable evaluations for its steady social contribution activities such as vehicle sharing and tire sharing.

Under the slogan ‘Driving Toward Happiness,’ Hankook Tire is fulfilling its social responsibility as a global sustainable management company by carrying out various social contribution activities. It conducts mobility support projects such as vehicle sharing for social welfare institutions reflecting ‘mobility,’ tire sharing projects, and the Tium Bus. It also carries out various social contribution activities such as warm social housing projects to alleviate housing instability among young people.

In addition, centered on ‘Hankook Technodome,’ which plays a key role in strengthening global R&D capabilities, it secures top-level technology and quality to provide the best service to customers. It is expanding strategic partnerships with global premium brands such as Porsche, Mercedes-Benz, BMW, and Audi, and is enhancing premium brand value by supplying new car tires to about 320 models from 46 global automaker brands worldwide.

Along with this, starting from the second half of this year, Hankook Tire will serve as the exclusive supplier of electric vehicle tires for the 2022-2023 season of ‘Formula E,’ the world’s most prestigious electric car racing competition. All vehicles participating in the race, which features the world’s top global automobile brands showcasing their electric vehicle technologies, will be equipped with Hankook Tire, promoting its electric vehicle tire technology to the global market.

KMAC has been selecting the ‘Most Admired Companies in Korea’ since 2004 by comprehensively evaluating the overall corporate value areas such as innovation capability, shareholder value, employee value, and customer value. This selection was made through a survey involving about 12,000 participants including industry executives, analysts, and general consumers from September to December 2021.

This content was produced with the assistance of AI translation services.