Hyundai Motor and Kia Surpass 100,000 Units in U.S. Sales in February... Contrasting with Shrinking Toyota and Honda

Hyundai Motor's U.S. Sales Grow 8.5% Year-on-Year... Genesis Records Highest February Sales Ever
Kia Also Up 2.3% Compared to Last Year

Kia EV6 exhibited at the LA Auto Show in November last year

[Asia Economy Reporter Choi Dae-yeol] Hyundai Motor Group continued its strong momentum in the U.S. last month by selling over 100,000 units, following a good performance in January. Unlike Japanese brands such as Toyota and Honda, whose sales declined, Hyundai, Kia, and Genesis all showed growth.

According to sales figures announced by each company on the 2nd, Hyundai sold 52,424 units in the U.S. last month, an increase of about 8.5% compared to the same period last year. SUV models such as Tucson, Palisade, and Venue led the growth by recording their highest sales for February. The new models Ioniq 5 and Santa Cruz, which were not available last year, also contributed significantly. The premium brand Genesis sold 3,482 units last month, marking an increase of more than 45.0% compared to the same period last year. This is the highest sales record for February.

Hyundai Ioniq 5

Kia sold 49,182 units last month, up 2.3% from a year earlier. The electric vehicle EV6, which was not available last year, sold 2,125 units, and sales of Niro and Telluride also increased. The company stated that the electric vehicle sales volume was the highest on a monthly basis. Eric Watson, Vice President of Kia Motors America, said, "Electric, hybrid, and plug-in hybrid models are steadily setting sales records, accounting for 13% of total sales, leading the electrification strategy ahead of the industry."

Hyundai Motor Group's total sales reached 105,088 units, up 6.4% year-over-year. While Hyundai and Kia posted positive sales results, most Japanese brands showed a decline. Toyota, which ranked first in the U.S. last year, sold 162,587 units, down 11.2%, and Honda sold 84,394 units, a decrease of more than 20%. Subaru also sold 44,866 units, down 7.1%.

Due to ongoing production disruptions caused by semiconductor shortages, the new car sales market in the U.S. remains generally sluggish. Most local market research firms, including Cox Automotive and LMC, estimated that new vehicle deliveries last month decreased by around 10%.

This content was produced with the assistance of AI translation services.