Shinsegae Department Store Spring Event... "From Media Art to Untact Performances"

On the 2nd, media art was installed at the Shinsegae Department Store main branch in Jung-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] Shinsegae Department Store announced on the 2nd that it will hold a 'Spring Vibe' themed event this month to deliver a hopeful spring message to customers tired of everyday life.

At Shinsegae Department Store's main branch and Centum City branch, large, colorful flower sculptures will be installed in the center of the first floor. Additionally, flowers symbolizing spring will be digitized and installed throughout the stores, providing a feeling as if visiting a media art gallery.

This 3D video is produced directly by Shinsegae as an NFT and will be given to customers. Customers using the department store app can enter once a day until the 6th, and winners will be selected on the 9th and sent to their NFT wallets on the 17th. Upon first entry, customers will also receive discount coupons for Shinsegae Department Store's food and beverage facilities.

Shinsegae Department Store is collaborating with Genie Music to hold an untact live concert at 8 p.m. on the 3rd. Lee Hi, regarded as one of the top emotional vocalists in Korea, and 10CM, known as an icon in the indie music scene, will participate.

A spring lifestyle proposal exhibition will also be presented. From the 4th to the 10th, the main branch of Shinsegae Department Store will showcase home appliances, companion plants, diffusers, wine, and more at the central event hall on the basement first floor.

A Shinsegae Department Store official said, “We prepared a special theme to gift customers the vibrant energy of spring amid their tiring daily lives,” adding, “We will continue to lead customers' lifestyles with differentiated content.”

This content was produced with the assistance of AI translation services.