Woori Bank Launches Hanbok SNS Campaign to Commemorate Samiljeol
[Asia Economy Reporter Song Seung-seop] Woori Bank announced on the 1st that it will hold a Hanbok event for one month in collaboration with the content platform ‘Banggu-seok Yeonguso’ to celebrate Samiljeol.
The event consists of ‘Making My Own Hanbok,’ where participants become Hanbok designers, and the ‘Jikyeoju_gil’ campaign, which recreates an online Hanbok runway. It was planned to reflect on the meaning of Samiljeol using the traditional clothing Hanbok as the theme. If more than 30,000 people participate in the Hanbok runway, an English version of the campaign will be additionally produced.
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To participate in the event, users can take the test on the Banggu-seok Yeonguso platform and share their results page with a self-created hashtag on Instagram.
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