Guro-gu Raises Over 3 Billion KRW in Goods and Donations... Dongdaemun-gu Collects 1.207 Billion KRW for a Warm Winter

[Seoul District News] Guro-gu, Residents, Organizations, and Companies Unite in Participation... Dongdaemun-gu, Results of 3-Month Effort Since November Last Year: 327 Million KRW in Donations, 880 Million KRW Worth of Goods Collected, Goods Delivered to Approximately 35,000 Households

[Asia Economy Reporter Jong-il Park] Guro-gu (Mayor Lee Sung) has achieved the highest fundraising amount in the district's history through the ‘2022 Warm Winter Campaign’.

Guro-gu announced on the 28th, “Through this Warm Winter Campaign, we raised a total of 3,051,390,000 KRW, including 821,180,000 KRW in cash donations and 2,230,210,000 KRW in goods. Despite the expected difficulties due to the spread of the Omicron variant, we exceeded the target amount of 910,000,000 KRW, achieving a 335% fulfillment rate.”

The ‘Warm Winter Campaign’ is an annual fundraising movement jointly promoted by Guro-gu, the Seoul Community Chest of Korea, and the Guro Hope Welfare Foundation to help neighbors in need. The donated cash and goods are used to support basic livelihood security recipients, low-income single-parent families, elderly living alone, and child-headed households within the district.

Guro-gu conducted the campaign for three months starting from November last year, making efforts to increase residents’ interest and participation in fundraising.

A ‘Love Thermometer’ showing real-time fundraising status was installed at the entrance of the district office plaza, and the non-face-to-face participation method using QR codes, introduced in 2020, was continuously promoted.

Additionally, various promotional activities were carried out through the district office website, newsletters, and other channels targeting local businesses, organizations, and residents.

Guro-gu will send letters of appreciation to about 800 donors who participated in this campaign. Furthermore, 30 outstanding donors will receive plaques of commendation, and about 50 others will be awarded appreciation plaques or certificates.

A Guro-gu official stated, “Despite the prolonged COVID-19 situation, many residents, organizations, and companies united in support of this campaign. We will strive to ensure that the precious donations are used where they are most needed.”

‘2022 Hope Ondol Warm Winter’ Love Rice Delivery

Dongdaemun-gu (Mayor Yoo Deok-yeol) recorded a fundraising amount of 1,207,000,000 KRW (over 99% of the target) despite the difficulties caused by the prolonged COVID-19 pandemic through the ‘2022 Hope Ondol Warm Winter Campaign’ promoted since November last year.

The ‘2022 Hope Ondol Warm Winter Campaign’ was launched through cooperation between the Community Chest of Korea and public-private sectors to actively discover private resources to support vulnerable groups affected by the prolonged COVID-19 pandemic.

The district focused on collecting cash donations and goods such as rice, ramen, and kimchi from November 15 last year to February 14 this year. As a result, 327,000,000 KRW in cash and goods worth 880,000,000 KRW were collected, continuing a warm wave of donations.

Despite the prolonged COVID-19 situation, various groups including individuals and companies donated goods such as rice, kimchi, and daily necessities as well as cash donations. Notably, the amount of cash donations reached about 116.5% compared to the previous year, adding warmth to the local community.

The collected goods (daily necessities) will be delivered to about 35,000 households, and the cash donations will be used throughout the year for living expenses, medical expenses, housing costs, and more for neighbors in need.

Yoo Deok-yeol, Mayor of Dongdaemun-gu, said, “Although everyone is going through a difficult time due to COVID-19 lasting over two years, I deeply thank the residents who shared their warm hearts for neighbors in greater need. We will ensure that the donated cash and goods are properly delivered to those facing hardships to provide great support.”

This content was produced with the assistance of AI translation services.