Golden Blue Launches Premium Beer 'Blue Moon' with Orange Flavor

[Asia Economy Reporter Song Seung-yoon] Golden Blue International announced on the 28th that it will start selling ‘Blue Moon’ from Molson Coors Beverage Company, one of the world's top three beer companies, beginning next month on the 1st.

Molson Coors is a beer-specialized company operating globally in the United States, Canada, Europe, and other regions. It has a portfolio of over 100 products, including partner brands such as the global beer brand ‘Blue Moon’, ‘Miller’, and ‘Coors’.

The newly introduced ‘Blue Moon’ is a Belgian Wit Ale style craft beer that has gained great popularity in the U.S. market. In particular, it ranked first in craft beer sales in the home channel in the U.S. as of the end of last year.

Kim Dong-wook, CEO of Golden Blue International, said, “Blue Moon, loved by beer enthusiasts worldwide for its refreshing and sweet taste and aroma, will be able to satisfy the needs of domestic consumers who pursue diversity. We will continue to bring in various products from Molson Coors to the domestic market to expand consumer choices.”

‘Blue Moon’ has an alcohol content of 5.4% and will be released in 330ml bottles, 500ml cans, and 15L kegs. It will initially be sold in convenience stores and large supermarkets targeting the home market, with plans to gradually expand consumer touchpoints. Various promotional activities are also planned.

This content was produced with the assistance of AI translation services.