Gyeongbuk Province to Build 'Gyeongbuk-style New Distribution System' for Major Shift in Agricultural Product Sales

Establishment of Data-Driven Win-Win New Distribution System Mid-Term Plan

Public Delivery Apps Meokgaebi and Saiso, Differentiated Marketing in New Media

Gyeongbuk-type New Distribution System Diagram.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Gwiyeol] Gyeongbuk Province has decided to focus on key tasks such as establishing a local food distribution system using a public delivery app to accelerate a major transformation in agricultural food distribution innovation.

To this end, a mid-term plan has been established to build a data-driven, win-win new distribution system to realize agriculture where farmers can sell their products at fair prices without sales concerns.

Over the past four years of the 7th local government administration, the province established the dedicated agency ‘Gyeongsangbuk-do Agricultural Food Distribution Education Promotion Institute’ and operated the ‘Gyeongsangbuk-do Agricultural Food Distribution Innovation Committee’ composed of farmer organizations and academic experts to promote agricultural food distribution innovation.

Additionally, to support farmers affected by COVID-19, the ‘Agricultural Products Cooperative Selling Campaign’ was launched, and large-scale promotions to boost consumption of local agricultural specialties both online and offline were carried out through business agreements with 21 major portal and distribution companies.

As a result, significant achievements were made with annual sales reaching 1.1586 trillion KRW, an average increase of 24% compared to the 6th local government administration.

Building on these achievements, this year the province plans to establish a data-based agricultural food distribution platform to overcome the limitations of offline-centered agricultural product sales and prepare a win-win new distribution system in the agricultural food distribution sector.

The cooperative selling campaign will also be linked with local food. A win-win system among farms, consumers, and companies will be built, including the construction of an integrated support center that will serve as a control tower for food industry development, safe food, and agricultural food exports.

To secure competitiveness in the regional agricultural food industry and establish a foothold for agricultural food exports following the opening of the integrated new airport, the province plans to actively promote the creation of the Gyeongbuk Food Valley in connection with the new airport.

The data-driven agricultural food distribution platform will build a demand-centered ordering and delivery service using a public delivery app to respond to the spread of non-face-to-face consumption culture.

Through this, a local food distribution system will be created where both urban and rural areas, producers and consumers can coexist by ensuring the safe and fresh rapid delivery of ingredients ‘from farm to table.’

To overcome the limitations of small-scale city and county shopping malls, the integrated marketing linked with Saiseo will be expanded to operate an integrated agricultural food shopping mall platform.

New media promotions and marketing of local agricultural specialties will be promoted through short-form content and the platform metaverse ‘Saiseo’ exhibition hall, which can attract the interest of the MZ generation, the main consumers of online content.

In response to changes in population structure such as the increase in single-person households and aging, and changes in consumption trends emphasizing health, convenience, and non-face-to-face consumption activation, the province plans to proactively foster the convenience food industry.

Furthermore, to establish a stable food system and expand public meals on a metropolitan scale, the ‘Gyeongsang Food Integrated Support Center’ will be constructed to expand beyond existing public institution meals to special institutions.

The creation of the Gyeongbuk Food Valley linked with the new airport is a project to establish an advanced agricultural complex centered on agricultural food following the opening of the integrated new airport.

Governor Lee Cheol-woo of Gyeongbuk said, “In the era of the 4th Industrial Revolution, the agricultural product distribution ecosystem is at a major turning point where new added value must be created through organic connections via a hyper-connected, advanced platform,” and added, “We will do our best to expand sales channels for local agricultural products by utilizing data-based win-win new distribution systems such as Meokkebi and Saiseo.”

This content was produced with the assistance of AI translation services.