Jinju Sarang Gift Certificates, 6 Billion Won Issued to Support Small Businesses... Expected to Revitalize Local Economy

Inducing Contactless Payments with Jinju-type Delivery App Gift Certificates

Jinju Sarang Gift Certificate Poster

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] Jinju City, Gyeongnam, issued 12 billion KRW worth of Jinju Sarang Gift Certificates proactively in January to support small business owners struggling due to COVID-19, and will issue the second batch of Jinju Sarang Gift Certificates worth 6 billion KRW on March 2 this year.

The Jinju Sarang Gift Certificates issued this time consist of 5 billion KRW in mobile Jinju Sarang Gift Certificates and 1 billion KRW in Jinju-style delivery app gift certificates, sold at a 10% discount. The gift certificates can be purchased through Zero Pay apps such as Beeple Zero Pay and All One Bank.

Jinju Sarang Gift Certificates have no fees for affiliated store owners and offer discount benefits to consumers, leading to steadily increasing demand. Accordingly, the city plans to issue Jinju Sarang Gift Certificates worth 50 billion KRW this year, following last year.

Starting with 1 billion KRW in paper gift certificates in 2019, the city diversified the use of gift certificates to suit the contactless environment by launching mobile gift certificates in October 2020, Jinju-style delivery app in April 2021, and delivery app-exclusive gift certificates in October 2021.

Additionally, the gift certificates have been used to issue policy support funds such as youth employment welfare subsidies and marriage congratulatory money, stimulating consumption and contributing to revitalizing the local economy.

The number of affiliated stores includes about 17,000 mobile stores and about 4,800 paper stores, and consumer demand has increased significantly, leading to an adjustment of the purchase limit to 200,000 KRW per person to allow more citizens to use them.

During March, a cashback event with Jinju Sarang Gift Certificates will be held when paying through the Jinju-style delivery app "Baedal-ui Jinju" using Jinju Sarang Gift Certificates, with cashback amounts varying according to the payment amount.

This content was produced with the assistance of AI translation services.