Lotte Hi-Mart Opens Mega Store Hanam Misa Branch and Songcheon Branch Simultaneously

Lotte Hi-Mart Megastore Hanam Misa Branch Kitchen Appliances Zone.

[Asia Economy Reporter Lim Chunhan] Lotte Hi-Mart announced on the 25th that it will simultaneously open its 16th Megastore, Hanam Misa Branch, and 17th Megastore, Songcheon Branch.

The Hanam Misa Branch is a three-story store with an area of 2052㎡ (approximately 621 pyeong). The first floor features plants and home appliances arranged together at the store entrance, creating a display and a resting area. The second floor offers digital appliance experience zones including IT devices, console games, and a one-person media zone, as well as popular kitchen and household appliance experience zones. The third floor consists of premium domestic and international home appliance brand halls such as Samsung Electronics and LG Electronics, along with the private brand (PB) Hi-Made brand hall.

The Songcheon Branch is a four-story store with an area of 1758㎡ (approximately 532 pyeong). The first floor is designed as a digital appliance experience space including IT devices and a gaming zone. The second floor features popular kitchen and household appliances, as well as premium small and medium-sized appliances for beauty and health. For the first time at Lotte Hi-Mart, a Xiaomi specialty brand hall has been introduced, where customers can explore kitchen, household, and IT appliances. The third floor houses a premium home appliance brand hall.

A Lotte Hi-Mart official stated, “The Megastore is a premium store designed not only for experiencing home appliances but also by providing resting spaces throughout the store to ensure a comfortable shopping experience for customers.” He added, “We plan to introduce more than 10 additional Megastores within this year so that customers can experience a variety of home appliances.”

This content was produced with the assistance of AI translation services.