Babybornjuk "60% Increase in Direct Mall Sales in One Year"

[Asia Economy Reporter Moon Hyewon] Babybornjuk announced on the 25th that its own mall sales increased by as much as 60% in one year.

According to Babybornjuk, sales at its own mall at the end of last month increased by 59.9% compared to the same period last year.

Babybornjuk analyzed that ‘dawn delivery’ and ‘single item’ sales played a key role in the growth of Babybornjuk’s own mall. As of the end of last month, Babybornjuk’s dawn delivery sales increased by 204% six months after launch, and single item sales also recorded a steep growth rate of 295% during the same period.

Dawn delivery and single items are representative services introduced with a focus on ‘enhancing customer convenience’ by actively collecting opinions. To resolve instability caused by external factors such as courier strikes, the company started dawn delivery in the metropolitan area in August last year to improve and strengthen delivery services, and offers a variety of single item menus that customers can selectively choose as needed.

A Babybornjuk official said, “Babybornjuk focuses on providing not only nutrition but also a variety of menus that many children who eat our baby food well want, safely and freshly.”

This content was produced with the assistance of AI translation services.