CU Launches "Re-reading the Declaration of Independence" SNS Campaign for March 1st Movement Day

On the 25th, CU will hold a social media (SNS) campaign titled "Re-reading the Declaration of Independence" in celebration of the March 1st Movement Day.

[Asia Economy, reporter Lim Chunhan] On February 25, CU announced that it will hold a social media (SNS) campaign titled "Re-reading the Declaration of Independence" together with customers in celebration of the March 1st Movement Day, to honor the noble spirit of the independence movement.

CU will extract a total of 10 sentences from the full text of the March 1st Declaration of Independence to create Instagram filters. Participants can select their preferred filter, record a Reels video, and upload it to their Instagram feed with the hashtag #ReReadingTheDeclarationOfIndependence.

If more than 310 people participate in this campaign, which will run from February 27 to March 5, CU will donate 10 million KRW to Habitat for Humanity Korea, which is carrying out housing improvement projects for descendants of independence patriots. The donation will be used to improve the housing conditions of the descendants of the late patriot Kim Sang-eok, who led the independence movement and shouted for Korea's independence in Hongseong County, South Chungcheong Province, in 1919.

A BGF Retail representative stated, "Since becoming an independent Korean brand 10 years ago, CU has made various efforts as the country's leading convenience store to honor the spirit of the independence movement and enhance national pride," adding, "We will continue to engage in sincere activities so that small acts of interest and practice can come together to elevate Korea's standing."

This content was produced with the assistance of AI translation services.