Dongsuh Foods Launches New Product 'Maxim Kanu Light Roast Americano'

[Asia Economy Reporter Song Seung-yoon] Dongseo Foods announced on the 24th that it will launch a new instant coffee, 'Maxim Kanu Light Roast Americano.'

Dongseo Foods introduced Kanu Light Roast following the existing 'Kanu Dark Roast' and 'Kanu Mild Roast' to meet consumer demands for a variety of products.

Blending high-quality Ethiopian and Colombian beans carefully selected with Dongseo Foods' 50 years of expertise, the coffee features a fresh floral aroma and a bright fruity scent. The light roasting reduces bitterness and heaviness, maximizing a smooth and clean taste, allowing consumers who are not accustomed to strong coffee or find bitterness burdensome to enjoy it lightly anytime, anywhere. Kanu Light Roast is sold at 20,390 KRW for 100 servings (based on discount store prices).

To commemorate the launch of the new product, Dongseo Foods plans to continue various marketing activities, including new TV commercials and sampling through digital platforms.

Go Eun-hyeok, Marketing Manager at Dongseo Foods, said, "We introduced Kanu Light Roast reflecting consumer feedback wanting a smoother and cleaner taste," adding, "We will continue to offer diverse products considering consumers' segmented coffee preferences and enhance customer satisfaction."

This content was produced with the assistance of AI translation services.