Hyundai Glovis Autovel, YouTube 'O Campaign' Surpasses 9 Million Views

[Asia Economy Reporter Kiho Sung] Hyundai Glovis' online used car trading platform 'Autobell' announced on the 24th that its 'O Campaign' YouTube video surpassed 9 million views within a month of being uploaded.

The O Campaign analyzes various consumer needs arising from used car transactions and visualizes them in videos. It was produced to promote Autobell's high brand trust and convenience, consisting of 8 multi-episodes themed on ▲Branding (1 episode) ▲Buying My Car (4 episodes) ▲Selling My Car (2 episodes) ▲Price Inquiry (1 episode).

The videos focus on situations commonly experienced by consumers trading used cars. They introduce Autobell in an easy-to-understand way by giving specific examples such as 'Buying a family car (Kia Carnival) that my family likes' and 'Selling my vehicle (Hyundai Sonata) at a high price.'

The video with the highest views is the 'Grandeur is Autobell' episode, which surpassed 1.5 million views. It tells the story of finding a Grandeur vehicle with the desired price and conditions on Hyundai Glovis Autobell and making a purchase that satisfies so-called 'gashimbi' (psychological satisfaction relative to price). It is evaluated that the video gained sympathy from consumers who want reasonable vehicle purchases by focusing on the demand for the Grandeur vehicle, which is popular in the used car market.

Meanwhile, Hyundai Glovis is also running an event offering generous prizes including used cars (Hyundai The New Grandeur IG) held at the Autobell auction center, Samsung AirDresser, iPhone 13, and more, along with the release of the campaign videos. Watching one of the 8 campaign episodes and clicking the apply button automatically completes event participation. The event can be joined on the Autobell event page and runs until the 31st of next month.

An Autobell official said, “Autobell is a used car specialized platform that consolidates Hyundai Glovis' know-how and expertise in used car distribution,” adding, “We will continue to communicate with consumers through various methods and build a trustworthy platform.”

This content was produced with the assistance of AI translation services.