"Calling All Golini and Pro Golfers: Lotte Department Store Jamsil Branch Golf Fair"

Lotte Department Store Jamsil Branch Golf TPI.

[Asia Economy Reporter Jeon Jin-young] Lotte Department Store Jamsil Branch will hold the ‘No1. Golf Fair’ from Friday, February 25 to Thursday, March 3.

The golf population has surged to exceed 5 million this year. Lotte Department Store’s golf sales grew by about 58% this year, with those in their 20s and 30s showing a remarkable growth rate of 102%. As the number of beginner golfers who have just started or are shedding their novice label to fully enjoy the spring season increases, the needs and demands for golf equipment have also diversified. Accordingly, the Jamsil branch plans to enhance experiential content along with a variety of products and special benefits.

First, the ‘Direct Import and Licensed Golf Wear Special Exhibition,’ where customers can purchase famous golf brands at reasonable prices with discounts of up to 70%, will be held at the 8th-floor event hall. The period is from the 25th to the 3rd of next month. Participating brands include Bogner, Dunlop, Chervo, M.U. Sports, WAK, and Ping. Representative products include M.U. Sports T-shirts priced at 99,000 KRW, Chervo T-shirts at 108,000 KRW, and Ping jackets at 79,000 KRW, offering a rich selection of fashion items for golfers heading to the field this spring.

On the 6th floor main store, various golf clubs and equipment newly released in 2022 will be introduced. You can find the latest popular products such as TaylorMade’s Stealth Driver and Stealth Utility, Callaway’s Rogue Driver, and Bridgestone’s V300 irons.

Special benefits are also abundant. Throughout the golf fair period, a 5% L.Point reward will be offered on all golf apparel brands at the Jamsil branch. The period is from the 25th to the 3rd of next month, and customers who purchase over 600,000 KRW, 1,000,000 KRW, or 2,000,000 KRW from a single brand will receive L.Points worth 35,000 KRW, 50,000 KRW, and 100,000 KRW respectively.

Additionally, from the first weekend of the event, February 25 to 27, a 10% Lotte gift certificate giveaway will be held across 17 golf apparel brands. Participating brands include Wide Angle, Master Bunny, Descente Golf, and Hazzys Golf. Customers who spend over 600,000 KRW, 1,000,000 KRW, or 2,000,000 KRW on a single brand will receive Lotte gift certificates worth 60,000 KRW, 100,000 KRW, and 200,000 KRW respectively.

A customized golf experience event necessary not only for beginner golfers but also for seasoned golfers will be held. At the 8th-floor event hall, visitors can try the TPI (Total Performance Institute) golf comprehensive diagnosis studio for free, which provides golf swing analysis and lessons. Also, at Jackput, a specialized putter studio, visitors can experience putter lessons that are usually hard to access and find the putter best suited for themselves.

Hyun Jong-hyuk, manager of Lotte Department Store Jamsil Branch, said, “As the weather warms up and the full golf season begins, we prepared the event considering various golf needs,” adding, “We worked hard to make it an event satisfying everyone from beginner golfers who just started to seasoned golfers.”

This content was produced with the assistance of AI translation services.